Designed and developed a website for Heavenly Roadside Cafe located in Scotts Valley, CA. Using a Wordpress theme I worked with the owners to complete an elegant website that was easy for customers to use and easy to navigate.
In Fall 2015 completed a semester course in UX Design. Created a gardening advice app and presented a usability test to the class. Using Agile Methodology managed the sprints to complete a minimal viable product within 3 weeks. Designed the Process Book that illustrates the progression of our design process.
Provide affordable branding, advertising, graphic design, photography, video and web services to promote the annual Día de los Muertos event. Designed marketing collateral including: Event Calendar, Website, ads for print and online, culminating in an event video used for gaining business sponsorships and funding. Gained over 25% more in funding and business sponsorships. Increased support from City of San Jose, community volunteers and expanded target audience.
Provide affordable marketing, branding and advertising service. Designed logo and created promotional material. Used video and photography to help market performances. Saved the dance troupe over $1,600 in design, photography, marketing and production costs.
Provide affordable design and production service. Produced marketing collateral for stage performances, including posters, programs and postcards. Saved the organization $2,500 in design and production costs.
Outsourcing internal MarCom collateral was too expensive and turn-around time too long. Provided in-house graphic design service using Adobe Creative Cloud applications to quickly create newsletters, posters, handouts, HTML Email, videos and other MarCom materials in a timely manner.
Expand customer base using website. Facilitated marketing strategy meeting with owners and staff to define marketing plan that emphasizes strategies to increase customer base using website. Used Photoshop and Wordpress to redesign existing website to align with marketing plan. Increased customer base by 20% and saved the company over $3,600.00 in marketing, design and production costs. Visit Vino Prima Wine Bar.
Producing the Outlet Blue Book Retail Manual and Standard Guide was taking 5 weeks. Designed templates using Indesign and Photoshop action scripts for the production of the Standard Guide and the Outlet Blue Book used by retail employees for displaying merchandise. Wrote instructions for the workflow process and trained staff how to use the templates. Increased the production of the Standard Guide and Outlet Blue Book by 30%.
Provide in-house graphic design service. Designed packaging for DVDs & CDs; created and formatted navigation menu buttons for DVD videos. Used web-based tools to update client on the design progress, made requested changes in real time and finalized the design. Increased production of print-on-demand orders by 25%.
Designed, art directed and managed the production of the gift catalog, ads, direct mailers, and brochures and communicated daily the progress of projects to department managers for fund-raising and service awareness. Saved the organization over $10,000.00 in photography, graphic design and production costs.